The Benefits of Email MarketingThe two big benefits of email marketing are cost and ease. Emailing is an affordable way to market your company and its services or products in contrast to other kinds of marketing. Monitor an email marketing campaign and it’s also easy to set up, which makes it a sort of promotion for businesses.
In an era of increasing use of social media for advertising, email marketing still rules the roost, according to a research conducted by HostPapa:
75 percent of adult internet users say that email marketing is their favorite marketing Approach
The massive benefit of email over social media is that prospects and clients are more likely to find an email than social websites. Posting something does not mean that will see it. Your post may not appear on your targets’ media streams. But, an email will sit in the inbox until it is read (or deleted).
Newsletters can be sent to the email list you have built from the men and women who provided the required information on your site, for example, providing these prospective customers with information updates about your organization, forthcoming events and/or special offers — and, of course, reminding them that your company exists and perhaps it is time for another visit.
Email advertising allows targeting by demographics (age, income, etc.)
Email messages have a much wider array of formatting possibilities than social media messages
The “opt-in” characteristic of email allows advertising by permission